Google launched custom event data import for GA4. Allows combining external data with GA4 data. Enables more comprehensive reporting and analysis. Google launches custom event data import for GA4, ...
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the ...
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores ...
Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...
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