Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Personalized content and targeted ads have demonstrated a substantial impact on business revenue. However, in our privacy-centric era, 75% of Americans express profound worry about their online ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Yiannis Maos, head of digital at Rant & Rave, reveals how marketers can capture customer sentiment and use it to boost their content campaigns All I keep hearing about is that content marketing is the ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

In Colorado, marketing intelligence firm Wiland has further enhanced its MarketSignals platform with the addition of Custom ...