Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Hightouch's new ID Express solution aims to simplify the process of converting email addresses and phone numbers into UID2s.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data. The ...

AgilOne, a leading customer data platform for enterprise B2C brands, announced major advances in machine learning, as well as enhanced reporting capabilities and new features to maximize the ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

The difference between AI success and failure often comes down to five strategic choices that leaders make about their data ...

Rocket CRM has announced the deployment of a new automation framework within its Customer Relationship Management (CRM) platform. The update introduces deeper process automation, refined data ...