Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Sprinklr beats Q1 estimates with strong revenue, EPS, and cash flow, but churn and down-sell pressures persist. Analyst sees promise in Sprinklr's turnaround efforts like Project Bear Hug to boost ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

As an ecommerce founder or direct-to-consumer operator in the growth stage, you likely understand the art of customer acquisition. But as your business scales, acquisition alone stops being enough. In ...

Understanding customer churn is critical to sustaining a healthy business. Knowing how and why customers leave and what can be done to win them back underpins efforts to target new markets and product ...