Meet Romeo Bingham, the star behind Dr Pepper's latest ad. After dropping an absolute earworm of a jingle on TikTok, fans begged Dr P's bigwigs to turn Romeo's catchy tune into a real ad campaign. I'm ...

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...

Apple's latest advertisement, featuring NHL goalie masks designed on iPad, shows just how useful the tablet can be for creative professionals. The video itself doesn't focus on the specs of the iPad ...

For all of the concerns about how TikTok is hurting the entertainment industry with its snackable content that shortens attention spans, it is still an effective channel for entertainment advertising.

TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...