When we talk about creativity in advertising, we’re usually referring to the actual ad creative itself — the genius ideas that become the genesis of sticky and memorable advertisements, like the 1985 ...

Advertising creativity encompasses the use of novel, original and contextually appropriate ideas to capture attention, enhance message processing and foster favourable consumer attitudes. Creative ...

Sergio has won over 100 (one hundred!!) Cannes Lions, including two Grand Prix. He’s won over 50 D&AD Pencils. He’s been ...

Agency-client dynamics in advertising creativity encompass the collaborative, strategic and often tension-filled interactions that shape the development of advertising campaigns. At their core lies a ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Ad agencies always ask their clients what keeps them up at night. But if you ask an ad agency the same question, my answer would be the rapid decline of creativity. Too many of us have given up the ...

Imagine this: a painter in a gallery meticulously selects colors to evoke emotion. Across the street, a coder in a dimly lit room writes algorithms to predict consumer behavior. At first glance, these ...

“We’re in an interesting teenage phase,” says Nayaab Rais, executive creative director at FP7 McCann Dubai. “The region has ...

The digital advertising landscape is undergoing a seismic shift driven by the emergence of generative AI. This transformative technology is reshaping how creative directors create, deliver and ...

Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane - 4 ...

ChatGPT, Gemini, DeepSeek... New AI models seem to emerge every month, yet most people still default to GPT-4o. What few realise is that, despite its popularity, GPT-4o exhibits less variation in its ...

Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. With its explosive growth over the ...