The ePhilanthropy Foundation has presented its awards for excellence in nonprofit use of the Internet for fund raising and advocacy. Mama Cash, an organization in Amsterdam, received the award for ...
Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...
The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).
Media agencies were rated as better at finding efficiencies than creative agencies, with 45.8% of CMOs ranking their media ...
On January 22, the Human Artistry Campaign, on behalf of a broad cross-section of the American creative community, launched a ...
Honda, Team USA's auto partner, launches a modular Winter Olympics ad campaign using mix-and-match athlete assets for different media channels and platforms.
Add Yahoo as a preferred source to see more of our stories on Google. "Wingstop is Here" is the company's new tagline. Wingstop You can find original article here Nrn. Subscribe to our free daily Nrn ...
Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.
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WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands
The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...
The new ‘Made Right Here’ campaign was made possible through a $20 million Australian Government grant that enables AMCL – a ...
Lovart replaces fragmented design workflows with a single AI-native agent that understands briefs and delivers full creative campaigns — from brand kits to videos — in minutes. San Francisco-based ...
The Creative and Media Agency Guide 2026 will be published in the March 2026 issue along with the annual Agency Powerhouses Map.
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