The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

If you’re running a small business right now, marketing probably feels more expensive, more ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The annual World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry’s major global awards shows in the previous calendar year. They are ...

Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...