Marketers across the U.S. will spend $42.3 billion on digital advertising this year, research firm eMarketer estimates, and digital display advertising will account for $17.6 billion of that. That's ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Microsoft has introduced the Retail Media Creative Studio supported by generative artificial intelligence (GAI) to create banner ad creatives in seconds based on a product’s web-based link or URL. The ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the ...

Here at BroadwayWorld, we have banner ads on every page of our website - unless there is a takeover, in which case you might see special creative. Banner ads are one of the most common forms of online ...

Do you want to animate your banners? An animated banner is basically an online advertisement element that contains a moving sequence of images, animation, text, and other interactive objects. It is ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Microsoft Publisher has so many features and uses that it is like an endless bag of goodies, from simple posters to elaborate calendars. Advertising is one way of getting the word out there, and a ...