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Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. So you want to get a "free" CRM application and you want to know ...

The single biggest challenge with any customer relationship management (CRM) application is getting salespeople to use it. Most CRM applications are selected by sales and finance managers in ...

Nutshell reports that choosing a simple CRM involves matching industry needs, prioritizing core features, and testing user ...

Software rivals Siebel Systems Inc. and PeopleSoft Inc. continued their separate pushes into the realm of mobile customer relationship management (CRM) last week. Both companies announced applications ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Salesforce and Pegasystems could not be further apart in terms of where both companies started their respective customer relationship management (CRM) journeys. Salesforce is currently evolving from ...

Business users get customisation help in the next version of the open source firm's customer relationship management software The next version of SugarCRM's open source CRM application, due for ...

The Orlando Magic basketball team is the latest sports franchise to turn to customer relationship management (CRM) software to automate its interactions with fans. But the Magic went its own way on ...