Ford has filed a patent for technology that can eavesdrop on drivers and passengers to serve them hyper-targeted advertising.

The system could use trip data and in-car chats to serve targeted ads, though Ford says the patent application 'should not be ...

A single good idea will launch entrepreneurs from Ireland to the global stage as Red Bull Basement returns for 2024. Red Bull ...

But one takeaway from a creative agency roundtable hosted at the Business Review recently is ... Agencies List after the Q&A ↴ Marketing and advertising spending can sometimes be a canary ...

Kelly Kinnison is looking to bring a dose of realism to an agency that hasn’t always seen eye-to-eye with its bosses.

This article is part of our series called “How to work on big ideas that impact millions” where we interview entrepreneurs ...

Niche markets increase the chances of entrepreneurial success. Here are five unique small business ideas that stand out in a ...

The adtech industry includes an array of products and companies, including supply-side platforms (SSPs), demand-side ...

At first glance, delivering effectiveness in advertising could seem like a box-ticking exercise. Set clear goals, understand ...

The adtech industry includes an array of products and companies, including supply-side platforms (SSPs), demand-side ...

Don't assume you must dump a ton of money into a new small business. Read on for a few ideas that come with lower upfront ...

There was a real buzz in Portadown’s Meadows Shopping Centre on Saturday for the opening of Sweet Ideas NI sweet and coffee ...