How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Building a brand community sounds like a great idea. According to marketing thought leader Mark Schaefer, community is “the last great marketing strategy.” In Belonging to the Brand, Schaefer calls ...

Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports bets. It will further draw a connection between Fanatics' ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Loyalty is still alive in retail, but the rules have changed. Today’s home improvement shoppers are more channel-savvy and intent-driven than ever before, creating new opportunities for retailers to ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...