With YouTube the second-largest search engine and TikTok turning many brands into viral sensations, many entrepreneurs already know they should be doing more to build their presence on video. However, ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

Small-business owners face constant algorithm changes that can disrupt carefully built audiences overnight. This volatility has secured email marketing as an essential business tool, giving ...

Tesla's stock price target of around $550, driven by its brand image, pricing power, and ability to retain customers. Consumer psychology shows Musk's active role in the current administration is ...