Brick-and-mortar marketing refers to marketing tactics used by businesses serving customers face-to-face, often at a traditional storefront. According to Merriam-Webster, this term was coined in 1992.

People have been singing the dirge of brick-and-mortar retail since Amazon’s rise to popularity. Once a sight of economic prosperity, derelict shopping malls and retail centers are now a common sight.

The digitization of businesses everywhere was already on the rise, but in March 2020, it hit an increased pace. Companies everywhere suddenly had to transition to online systems, and you would think ...

For years, brick-and-mortar retailers have watched as the term “brick-and-mortar” has come to conjure images of an antiquated building, crumbling beneath the overwhelming, far-reaching digital empire ...

While brick-and-mortar businesses are far from “dead,” the rise of online businesses has certainly changed the way customers get their goods and services. There’s no question that traditional ...

In a technology-driven world, a traditional business with a physical presence can still be a viable option for budding entrepreneurs. Called brick-and-mortar businesses, these companies are ...