What is the best way for a Premier League club to promote its brand? And what is the thinking behind changes to approach? After Jack Pitt-Brooke revealed Tottenham had emailed Premier League ...
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces. Luxury brands used to avoid ecommerce ...
Laur DeMartino, 19, is a lifestyle content creator and "nano" influencer on YouTube, Instagram, and TikTok who goes by Laur Yolo on social media. Nano influencers are generally defined as having ...
Influencers use media kits to pitch themselves to brands for sponsored content deals. Nano influencer Tess Barclay's media kit includes various metrics, but not her pay rates. She shared the exact ...