Search Engine Land

Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...
Search Engine Land

Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...
MediaPost

Bing Ads Develops Universal Event Tracking Across Devices

Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next event in Redmond, Wash ...
Search Engine Roundtable

New Bing Ads Call Conversions With Offline Conversion Import

Bing Ads announced they now support call conversions through the offline conversion import method. Bing noted they have an API for offline conversions and now some call tracking solutions are using it ...
Search Engine Roundtable

Bing Ads Solution For Conversion Tracking With Apple's Intelligent Tracking Prevention

Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...