When it comes to cold emailing, less is more. And when I say less, I really mean it. The template that gave me my highest conversion rate had less than sixty words on it (signature included). Despite ...

You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

The cold email is a tough email to write, but the right nugget of wisdom can save an entrepreneur years of headache and thousands of dollars. But how do you write to a stranger without annoying them, ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

Here are 10 strategies that will enable job seekers to land an exciting new gig through unorthodox email outreach strategies. 1. Embed a personal video in emails. Both consumers and B2B buyers prefer ...

Apollo.io reports five common email deliverability mistakes in cold outreach: relying on open rates, skipping domain aging, ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...