Add Yahoo as a preferred source to see more of our stories on Google. Budweiser cans sold on a shelf. - yarrbush/Shutterstock Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer ...

In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...

This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...

Video editor Trevor Carmick is receiving all sorts of attention for his new side project called Beer Labels in Motion, a collection of beer labels cleverly animated in GIF format. Carmick was inspired ...

Every microbrewery fan knows the bright, beautiful wonderland that is the craft beer section of a liquor store. A welcome change from the stuffy, uniform bottles of mega beer companies, many ...

“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...

Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...