Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Banner blindness is not necessarily the result of a conscious choice to ignore advertising but is rather a result of Internet usage training the eyes where to look.

Advertising banners encourage the sale of specific products. Banners placed on a niche website usually announce the solution to a problem that site's visitors may have. For example, a website on ...

Visitors to a Web portal got a sneak peek this summer at the frontier of online advertising: a banner showing a Ford Thunderbird being auctioned on eBay. The ad opened a window into the Web ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Banner Ad Real Estate: Look Before You Leap Before purchasing ad space on a Web site, always take the following items into consideration.

There are four basic ways to try to make money as a developer: sell your app, sell in-app purchases, show banner ads, or show native ads.

The result: a slew of new ad units that promise an online advertising future evolved beyond the banner. For example, there's Hulu's "Branded Entertainment Selector" unit. It provides users a ...