Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

The simple act of walking backwards, though rarely practiced in daily life, might offer unexpectedly powerful benefits for brain health. This unconventional movement pattern challenges the brain in ...

If you have been every stuck in a rut, trying to solve a persistent problem, where every traditional brainstorming session leaves you with the same uninspired ideas. You might be interested in a new ...

Often leaders will think they are driving a problem-solving culture by insistent, or even just encouraging, team members to utilize the tools and templates of problem-solving. However, most ...