New BTS album ‘Arirang’ is already setting records
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How BTS, BLACKPINK and Gen Z turned India into one of the world’s biggest K-pop fanbases
K-Pop’s popularity in India has exploded in recent years, driven largely by Gen Z fans discovering groups like BTS and BLACKPINK through social media and streaming platforms. What began as a niche internet trend has now grown into one of the country’s most passionate global music fandoms.
The seven-member South Korean boy band BTS performed together on stage for the first time since completing their mandatory military service.