Cold emails are easier to send than ever, but many teams still struggle to turn them into real B2B sales conversations. Even with better data, automation tools and AI-powered personalization, I still ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...