We've gone back to basics to identify the key things that should be at the heart of everything B2B marketers do. Through detailed benchmarking research, we’ve broken down the core behaviours and ...

Sibling publications Automotive News and Ad Age are teaming up to uncover the auto industry's most innovative, strategic, creative and effective marketing work. The Global Automotive Marketing Awards ...

Naga Durgarao, Ads Analyst at GlobalData, comments: “Hyundai’s advertising campaigns demonstrate a multifaceted approach that highlights innovation and eco-friendly solutions. The integration of ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

In today’s high-pressure marketing environment, having a mediocre team isn’t sufficient. Marketing leaders are expected to deliver flawless campaigns, execute revenue-driving events and continually ...