Automotive advertising is projected to shrink 21% in 2020 across 10 major markets around the globe, compared to 9% for the ad market as a whole, according to new research from Publicis Groupe media ...

It’s hard to understate how much advertising has meant to automobiles. Iconic ads over the decades have propelled people-movers and workhorses like the VW Beetle, Ford F-150, and nearly every other ...

They are everywhere, and there is no escape from their grasp. You check your phone, and you see them. You turn on the TV – sure enough, you hit them, sooner or later. You drive to work, and there they ...

Research published by the Insurance Institute for Highway Safety found that 43 percent of vehicle advertisements airing in ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year.

Beginning this month, Advertisers may see ad suggestions to be auto-applied on the recommendations tab. Microsoft Advertising’s auto-apply ad suggestions will be similar to Google’s auto-applied ad ...

Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand. The game emerged as a ...

Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 min 29 sec ago By Erika Wheless - 1 hour 29 min ago By Ewan Larkin - 4 hours 15 min ago By Brian Bonilla - 5 hours ...