Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Emplifi, providers of a unified customer experience platform, today released Calls from Social, Live Care, and Augmented Reality with rich media screen sharing as part of its Live Commerce platform.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

00:00 This week’s CCJ Tech shorts includes new fraud security measures, training via augmented reality, a new freight planning product and more. CCJ Tech Shorts is a weekly roundup of technology in ...

"theMLS.ai is not just a platform; it's a revolution in real estate. By combining AI and augmented reality with real-time translation, we are making property transactions seamless, borderless, and ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

A focused look at how augmented reality may be applied in live dealer online casinos, examining use cases, limitations, and ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The not-so-secret revolution of augmented reality (AR) in sports is upon us; the exception now is that technology has leaped from our television sets and into the stadium. For decades, AR technology ...

Step into a future where stars are within reach and art comes to life. Albany’s ZONE 518 is now home to Verse Immersive, the world’s first holographic theater, offering a groundbreaking interactive ...