According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

The Financial Times hit an Apple news home run over the holiday season with claims the company has scaled back its Vision Pro ...

Fans of the Los Angeles Lakers basketball team will be able to enjoy immersive coverage of live games using their Apple ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

The M5 refresh makes the new Apple Vision Pro faster and improves some features, but it doesn't change the fact that the headset still doesn't have a long-term place in most people's homes.

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

Lakers games arrive in 150 Mbps Apple Immersive video on Vision Pro Jan 9. See the full schedule and learn how to watch live ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

The company’s slow-selling spatial computing headset could get a boost from new AI-based features to improve usability and 3D computing experiences. Sluggish sales of Apple’s Vision Pro mixed reality ...

Apple's spatial computer gets its first upgrade since 2024. The new strap can be bought separately for the original Vision Pro, too. I started with CNET reviewing laptops in 2009. Now I explore ...

The M5 generation of Apple’s Vision Pro headset is being framed as a major technical leap, but even on Apple’s own terms it still feels like a device in search of a purpose. The specs, chips, and ...

Apple launched the M5 Vision Pro on Wednesday, bumping the impressive headset up from the years-old M2 processor. The punchier M5 processor boosts the headset’s video resolution and refresh rate for a ...