What's the difference between image alt text, title text, and file names? Learn how to optimize each one for search. When you think of image alt text, the term that may immediately come to mind is ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

Google's John Mueller said on Twitter that text within an image's alt attribute is generally seen as text "as a part of the page where the image is embedded." If that text is within an H1 tag, then ...