As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

When we read and talk about AI colloquially, industry observers are often referring to “foundational” generative AI models like OpenAI’s ChatGPT, Anthropic’s Claude, Meta’s Llama or Google’s Gemini.

The General Services Administration (GSA) Headquarters building. (SAUL LOEB/AFP via Getty Images) The General Services Administration will roll out a new governmentwide tool Thursday that gives ...

The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...

The General Services Administration unveiled another major Trump administration initiative Thursday, launching USAi.Gov to serve as a centralized, secure and trustworthy generative artificial ...

In today’s content economy, speed isn’t just a luxury, it’s the cost of entry. Brands are under pressure to produce more assets, for more platforms, in less time and with fewer resources. It’s a ...

Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...