In a rapidly changing business environment, it is important to hit the “pause” button regularly and have a deep think. Accelerating change requires a commitment to ongoing reassessment of your ...

Indian brands to rethink how they looked and what change really meant, with rebrands. Design experts dissect what worked and ...

Stacy Jones is founder/ceo of LA pop culture creative agency Hollywood Branded and host of Marketing Mistakes (+ How To Avoid Them) podcast. I've spent years unlocking the power of influencer and PR ...

Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...

Over the last year-and-a-half, marketers have rapidly adopted new workflows, picked up and honed new skills, and braved time-crunches like never before. Some lessons take a while to internalize.

One advice that the CEO of GM - Mary Barra, and the Global Brand Building Officer of P&G – Marc Pritchard give unanimously is ...

There’s been a recent push, most likely by accountants and other budget-minded types, to establish a direct return on investment for marketing efforts. I can understand this thinking. Advertising and ...

Axelson first joined Kirkland’s Integrity Marketing with an emphasis on sales, where he gained a solid understanding of the ...