While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

Top YouTuber MrBeast is looking to add advertising services to a growing number of ventures surrounding his media business.

Circana ’s Future of Media report has revealed a shift in how brands connect with consumers. The report found it to is driven ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

WPP Media, the media buying firm formerly known as GroupM, released its mid-year forecast Monday. By Alex Weprin Senior Editor The media buying giant WPP Media (recently rebranded from GroupM) is ...

Snapchat is advocating for creators now more than ever, sharing results from a recent third-party study that shows how creator partnerships can help a brand boost its reputation among consumers, drive ...

Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing organic content on Facebook and Instagram into partnership ads, according to ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...

Amid its growing dominance in online video and creator-driven entertainment, YouTube has quietly been building a massive advertising business behind the scenes. The platform reportedly generated about ...

BILOXI, Miss. (WLOX) - A local content creator is popping up on the billboards of Times Square in a way that’s easier than you would think. Rachel Carlisle is a content creator based out of Biloxi ...

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025. After initially forecasting 7.7 percent growth in December, the firm is now ...