Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Two of the largest buyers of data-led TV ads agree that the beauty of 'addressable' television advertising means that they are able to have very clear conversations with clients - and increasingly ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...