Search giant Google has released an application development tool to its advertising partners in an effort to help them better monitor online-ad performance. Google released a free test version of an ...

I cannot tell you how many issues I see come up in the AdWords API forum about why does a certain request work in the Google AdWords API Sandbox and not in the normal AdWords API. A Sandbox API is a ...

The Google AdWords API Help forum notifies us that the AdWords API is undergoing unscheduled maintenance since late last night. This impacts users of v2009 of the AdWords API only. Eric Koleda from ...

As part of its antitrust settlement with the US Federal Trade Commission (FTC) in January, Google agreed to allow ad campaigns to be exported to third party ad networks using its API. Here’s what ...

In a move that Google says was designed to “ensure quality, improve Google products and services and compliance with AdWords API Terms and Conditions,” the company earlier this week revoked access to ...

Internet giant Google has announced it will make its Google AdWords API free to advertising agency partners, changing a previous policy that saw partners charge for access. The API allows partners to ...

Google this morning announced a number of changes in the way it deals with advertising agencies around the world, from small search marketing shops to large traditional marketing household names.

Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage ...

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