Digiday

End of an era: Google is ditching the DoubleClick name

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...
Ars Technica

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...
The New York Times

U.S. Prepares to Challenge Google’s Online Ad Dominance

In a second antitrust trial that starts on Monday, the Justice Department has called for a breakup of the tech giant, which it says controls the vast majority of online advertising. By David McCabe ...
Wired

Google’s Next Antitrust Trial Could Make Online Ads Less Annoying

In March 2007, Google’s then senior executive in charge of acquisitions, David Drummond, emailed the company’s board of directors a case for buying DoubleClick. It was an obscure software developer ...
The New York Times

U.S. Argues Google Created Ad Tech Monopoly

The tech giant went to court on Monday in a second antitrust trial, this one focused on its dominance in advertising technology software. The case could reshape its business. By David McCabe David ...