In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Native advertising remains a buzzworthy ad type in the mobile industry, but is it yielding results? Like all ad types, testing and optimization are key components of performance, but are often a ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

AUSTIN, TX, UNITED STATES, January 14, 2026 /EINPresswire.com/ — Adscriptly, a new AI-powered advertising optimization platform, today announced its official launch ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Berlin-based SponsorPay, a five-year-old mobile advertising-technology ...

Social ads company Kinetic Social has raised $8 million in a round that includes both equity-based cash and an expanded debt facility. Kinetic will use the money to ramp up its social ad optimization ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads and optimize Google Ads campaigns Businesses leave money on the table because they ...