Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide more transparency about its ad operations under the EU ...

Efforts by tech giants to be more transparent about the ads they run are — at very best — still a work in progress, according to a report looking at ads transparency tools. The report comes about a ...

Temu, Shein, and streaming and gaming apps looking to break into the U.S. market are spending huge sums to get their wares in front of American consumers. Ads from ...

Netflix’s plan to spend $72bn to acquire Warner Bros Discovery’s studio and streaming assets has created a ripple across the ...

Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, ...