Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

A ll products featured on Teen Vogue are independently selected by Teen Vogue editors. However, when you buy something ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad ...

In a new interview with Harper’s Bazaar, the global girl group talks Gap denim, dancing to “Milkshake,” feeling confident, ...

Gap dropped an 'inclusive' jeans ad featuring the girl group KATSEYE after the Sydney Sweeney 'good genes' American Eagle controversy ...

Everyone's talking about the Gap ad with Katseye. It's a vibe, and it's being praised as the antidote to American Eagle's controversial campaign.

The ad is praised for promoting diversity as it comes amid the scandal involving American Eagle and Sydney Sweeney.

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...