MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

Part of its split from Comcast, MSNBC will be renamed to My Source News Opinion World (MS NOW) and will acquire a new logo as a result of this historic change of ownership

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC's new name, "MS NOW," was mocked on social media on Monday, and the branding change was compared to several failed computer software products.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC will change its name to My Source News Opinion World (MS NOW) and unveil a new logo later this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.